Sidekick Social bridges the gap between traditional production and modern digital storytelling. As the vertical-content arm of Small Red Cape, we craft high-performing, mobile-native creative with cinematic polish. Led by actor/director Ben Giroux (5M+ followers and viral expertise to match), we help brands speak fluent scroll — blasting the algorithm with eye-popping visuals, influencer know-how, and meme-worthy moments. Small screen content made by big screen professionals.
Recent Vertical Work
Cumulus Coffee
Klydoclock
Lit Gels
Conquer All Things
Cockuterie Boards
Brands We've Worked With
Our Vertical Vision
When a brand wants to “go viral,” the go-to move is handing everything to a 16-year-old TikTok dancer and praying for engagement. But asking one influencer to write, shoot, edit, and sell your product? That’s not strategy — that’s outsourcing your brand to a ring light. Let creators connect with their audience. We’ll handle the rest — copy, casting, crew, permits, payroll, post. Sidekick Social brings your vertical vision to life with the full force of a pro production… aimed squarely at the scroll.
Let’s face it: social deliverables are usually an afterthought — a clumsy “bonus” repurposed from a traditional TV spot. But taking a cinematic, agency-written 16×9 commercial and hacking it into vertical just doesn’t cut it anymore (Holy Social Frankenstein!). At Sidekick Social, we believe scroll-first content deserves the spotlight from the start. We make TV commercials too — so we know the difference. If you want to actually engage Gen-Z thumbs and stop the swipe, you need content built for the feed, not reformatted for it.
So what if we reversed this model? What if vertical, social content was the primary focus? This kind of semi-ephemeral, lo-fi, easy-to-digest creative – specifically designed for phone consumption – has long played the secondary “sidekick” to hero television spots. No longer. Let’s bring your vertical vision to life. From brainstorming concepts to casting talent to efficient production to final deliverables, we’ve got you covered through the entire content creation process. Let’s talk!