Sidekick Social bridges the gap between traditional production and modern digital storytelling. As the vertical-content arm of Small Red Cape, we craft high-performing, mobile-native creative with cinematic polish. Led by actor/director Ben Giroux (5M+ followers and viral expertise to match), we help brands speak fluent scroll—blasting the algorithm with eye-popping visuals, influencer know-how, and meme-worthy moments. Small screen content made by big screen professionals.
Watch Vertical Work
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When a brand wants to “go viral,” the go-to move is handing everything to a creator and praying for engagement. But asking one influencer to write, shoot, edit, and sell your product? That's not strategy—that's outsourcing your brand to a ring light. Let creators connect with their audience. We'll handle the rest—copy, casting, crew, permits, payroll, and post. Sidekick Social brings your vertical vision to life with the full force of a professional production aimed squarely at the scroll.
Let's face it: social deliverables are usually an afterthought—a clumsy bonus repurposed from a traditional TV spot. Taking a cinematic 16:9 commercial and hacking it into vertical just doesn't cut it anymore. At Sidekick Social, scroll-first content gets the spotlight from the start. We make TV commercials too, so we know the difference. Content should be built for the feed, not reformatted for it.
What if vertical, social content was the primary focus? This semi-ephemeral, easy-to-digest creative has long played “sidekick” to hero television spots. No longer. From brainstorming concepts to casting talent to efficient production to final deliverables, we bring the entire content creation process to the phone-first frame.
